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| knoodle Serves Up Dining Habits Research Report |
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Phoenix- knoodle, a Phoenix based PR and Advertising agency, recently commissioned a comprehensive research project to study the dining habits of restaurant patrons in the Phoenix/ Scottsdale metropolitan area. The main purpose of the Phoenix Restaurant and Dining Research Study 2009 was to gather indepth information about the decision making process for dining out, what diners are looking for, and how the recession is affecting diner and consumer behavior. knoodle CEO Rosaria Glasco-Cain views this initiative as a necessary step to accommodate the needs of a business audience. “We’re taking our research based insights to a category in great need,” she said. “We feel our restaurant clients’ pain, and as a trusted advisor we have an obligation to provide market-driven solutions that will have an immediate impact on their bottom line.”
The qualitative research found that in restaurants, consumers are decreasing the amount of food they order, while taking advantage of more deals and coupons. Convenience was also noted as a key element in the decisionmaking process: consumers are balancing the needs of their children with work, and the time and money spent on shopping, cooking, and cleaning for a meal at home makes eating out seem attractive. 72% of survey respondents still dine out three or more times per week, but the challenging economy has made diners even less tolerant of bad service, and they are spending less – a third of Valley diners have cut back on alcohol, appetizers, and dessert when dining out. “Consumers are definitely rethinking the age-old question ‘What’s for dinner?’” notes Loren Condron, knoodle’s Director of Client Services. “We’ve done the legwork and gained the targeted insights that will help improve dining operations through the application of cutting-edge marketing and public relations. Our in-depth study of how the economy has affected the way we eat has some insights that may surprise you.” Condron leads a research team employing on-line surveys, focus groups, on-camera interviews, Scarborough research, and restaurant industry trends. knoodle’s client roster past and present includes Shamrock Foods, Arizona Culinary Institute, Bar-S Foods, Chickfil- A, Taco Del Mar and Tomaso’s Italian Restaurants, as well as retail centers such as RED Development and El Pedregal. knoodle will soon make available key research insights from the Phoenix Restaurant and Dining Research project in brochure format. To request a copy, interested parties may contact Loren Condron at (602) 530-9900 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
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