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| PsykoSteve DJ Profile |
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How did you get into the promotions/productions game? Give us the backstory… I started promoting concerts as “Psyko Steve Presents” in 2000. Basically, I knew a lot of new bands that I thought were good and I knew the venues and other promoters, so I started to help those newer bands get in the shows they wanted to play. Then I was just doing a lot of shows myself putting together lineups I liked. Eventually national agents were coming to me with ideas. Nine years later I am still doing that. I have had the chance to work with some of my favorite artists like Thrice, Limbeck, The Cold War Kids, Motion City Soundtrack, and many more. What are the attributes of the DJs/artists/ entertainers that you most like to work with? First off, they have to be good if they want to get noticed; be noteworthy. It’s really that simple. I am a music fan first, and when I see something I think is worthwhile, I am willing to bet others will see it too. Second, they have to work hard. I never want to feel like I am working harder for a band than they are willing to work for themselves. I am here to help bands get to the next level, not open doors and lay the red carpet for them to stroll through sweat free. Finally, they have to have their shit together. It is the little things that make so much difference. It is amazing what a wellwritten email will do. And what some basic manors will do. Same question regarding those who are difficult to work with? Artists who are not self-critical; who believe that they are doing something great when they aren’t. They will never be able to see what separates them from the artists who are where they wish they were. If that drive for self-improvement is not there, it never will be. And there is nothing you can do to help an act like this, so why even try? Finally, not having the basics covered can wreck a band. If one band member is a pain, I won’t take time to deal with them. What are your favorite 3 venues in the Valley? First and foremost, Modified Arts. It is where I started doing shows, and it is the one venue I will always do shows at. I like that it is all about the music and art. At most places, music is just about getting people in the door to sell booze. It’s why so many of today’s best bands have played Modified before any other venue would take a chance on them; TV On The Radio, The Hold Steady, Alkaline Trio, Arcade Fire, Rilo Kiley, Vampire Weekend, and Fleet Foxes all played there early on. Then would have to be Rhythm Room and Chyro Arts, both great rooms to see new music. Give us an idea of the risks vs. benefits that a potential client has to consider when you pitch him/her on a new event? How do you sway that balance into your favor? The advantage I have is a long track record of doing interesting events and helping great bands before they were popular. People are willing to take a chance on something I am doing most of the time because they know what I have done in the past. I can remember trying to beg bands to play with Avenged Sevenfold and Cold War Kids. I have acts tell me all the time they wish they would not have turned down this show or that show; they normally don’t pass up good things again. Also, people know that I am not just trying to make a buck; I really believe in all the events I am doing. A great number of acts know that I have never taken advantage of any act in this town, and that also goes a long way into convincing them that a show might worth the risk.
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